EE has launched two new campaigns aimed to make the world of technology and gaming more accessible for UK households.

Developed by London agency Saatchi & Saatchi, with social content by Boomerang and media planning by Group M, the integrated campaign includes two 30-second films showcasing EE’s tools and services designed to help families navigate the complexities of modern technology.

The first film, Tech Turmoil, which debuted on 5 November, follows households as they struggle with upgrading their technology.

The second film, Panic Mode, portrays parents overwhelmed by gaming jargon and products while shopping for gifts. Just as their confusion peaks, they find relief in the EE Game Store.

The campaign will be featured across various platforms, including broadcast video on demand, social media, digital, cinema, and podcasts.

Social content creators JungleBadger, Gadgetsboy, and Amy-Jo Simpson will also showcase how EE’s tools and services simplify the tech and gaming shopping experience.

“We understand how important technology is in our customers’ everyday lives, from work to gaming and relaxing,” Pete Jeavons, EE’s marketing and communications director, said.

“We also know that the world of technology is ever-changing and that choosing the right tech can sometimes feel like navigating a minefield. With EE, our customers can access tools, services and expert advice so they can get the most out of their devices.”

Saatchi & Saatchi’s executive director, Will John, added: “For those that understand it, the world of tech and gaming can be complex. And for those that don’t, it can be impenetrable. All the jargon, options and opinions ramp up the pressure causing chaos and confusion. We wanted to capture that sense of tech turmoil and panic, positioning EE as the trusted guide to help people navigate it all.”