Preference Choice Publication

EE launches long-term perks for NHS heroes

Gabby Fernie

EE has today announced a new long-term package of perks for NHS workers.

The 300,000 NHS workers already receiving unlimited data will continue to do so at no extra cost at a speed fast enough for instant messaging, web browsing and streaming music and video.

NHS workers new to EE or upgrading will also benefit from 20 per cent off their monthly price plan with the option to extend this for to up four friends or family members and will be offered priority mobile phone repairs.

A survey of 2,000 UK adults who owned a smartphone, conducted by EE, found that 61 per cent deemed it 'essential' to have mobile phone data while out and about. 

Additionally, 41 per cent of smartphone owners regularly use up their monthly data allowance before the end of the month and 38 per cent revealed that they would miss instant messaging the most if they ran out of data with the fear of missing out on fun with family and friends a key worry. 

The findings come as EE launches ‘Stay Connected’, a unique service keeping pay monthly customers connected at no extra cost when their allowance runs out. Launching 7 July, it automatically switches on once a customer has used their monthly allowance and is fast enough for instant messages, emails and maps.

The network is also rolling out 4G and Wi-Fi calling to pay as you go plans, with all pay as you customers to be able to access the service by mid-August.

"We’re always looking for ways to offer our customers the best experience when using our award winning 4G and 5G networks" said CEO of BT's Consumer Division, Marc Allera. "That’s why we’re introducing ‘Stay Connected’ data in our new pay monthly plans, becoming the only major UK network to enable customers to stay connected at no extra cost when their monthly data allowance runs out, and enhancing our pay as you go service with 4G and Wi-Fi calling, so customers can make calls and send texts from more places in the UK than ever before.

"We’re also expanding our NHS offer to continue to support the people who work so selflessly to help us all. One in five of the over 1.6 million NHS workers in the UK are currently benefitting from our existing NHS offer, and we want to carry on doing our bit to connect those who need it most.”