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EE unveils immersive 5G sports viewing service for iPhone 12

Tyrone Stewart


EE is launching a 5G-powered viewing experience for sports fans who take up the Full Works iPhone plan with the iPhone 12. The ‘Match Day Experience’, delivered through the BT Sport app, aims to revolutionise the way people watch sports at home with video, social, and augmented reality (AR) features.

The Match Day Experience offering features a ‘Watch Together’ service, which enables fans to watch, see, and chat with three other friends in split-screen alongside a BT Sport broadcast; a 360 service, providing users with the chance to see the action from angles they don’t usually get to see in a broadcast; ‘Match Day Live’, which gives customers access to pre-game information and in-game stats in AR; ‘Stadium Experience’, giving fans a behind-the-scenes look at sporting stadiums through AR; and a ‘Manager Mode’, which gives fans real-time stats augmented onto the pitch.

“We continually look for ways to offer customers new and innovative services, allowing them to make the most from their smartphone. Our new Match Day Experience features will provide an amazing array of ways to enhance their sports viewing – over the UK’s number one network for 5G,” said Marc Allera, Chief Executive of BT’s consumer division.

“They can now watch the action live with their mates thanks to integrated video chat. Get closer to the game with the best ever 360° views, and view real-time stats and graphics projected on the pitch and around each player with Manager Mode. What’s more – only with us can they also get up-close and personal, with advanced Match Day Live AR features – ensuring that when they’re out and about, they can always get the best seats in the house.”

EE customers who take out the Full Works Plan for iPhone between 16 October 2020 and 15 January 2021 will get 24 months access to the BT Sport app and access to the Match Day Experience.

Fans will be able to take advantage of the new experience on their iPhone 12s from 24 October when West Ham United face off with Manchester City in the Premier League and Exeter Chiefs battle with Wasps in the Gallagher Premiership Rugby Final.

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