England's crucial match against Uruguay in the 2014 World Cup resulted in record levels of mobile traffic as fans streamed the match online via their phones.
EE report that the game saw its highest overall traffic levels ever, breaking the record set earlier in the week during the Germany vs Portugal game, and stated that each big game is driving higher and higher levels of usage, as more and more fans stay connected with the World Cup using their phones.
The use of streaming applications averaged at 45 per cent higher than usual during the game, and surged as high as 65 per cent higher during the tense second half. Social media usage during the game itself was low as England fans remained focused on the action, but during half time and after the final whistle, Whatsapp, Facebook and Twitter saw spikes of 25 per cent, 28 per cent and 35 per cent, respectively.
Separate to the England game, Tim Cahill's goal for Australia against the Netherlands, already being called the goal of the tournament by many, saw the biggest ever single data spike across the EE network, as people took to social media and streaming services to watch replays of the goal.