EE has launched a new campaign highlighting the importance of winding down after work, showcasing its enhanced entertainment features powered by the WiFi 7 Smart Pro.

Created by Saatchi & Saatchi, the 120-second spot follows workers performing routine tasks, but they find escape once they return home, transitioning to a vibrant, lively setting.

As the WiFi kicks in, each family member enjoys their own moment of peace and connectivity, whether it’s recording a TikTok, watching a movie, gaming, or video calling.

Publicis Group CCO Ben Mooge commented: “EE’s new Wi-Fi 7 enabled Smart Hub Pro and Smart WiFi Pro provide customers with the best broadband experience in the home, creating space for everyone’s devices and providing reliable connectivity.”

He added: “‘Clocking Off’ takes us from the greyscale grind of the workday to the full-colour bliss of getting home, where Wi-Fi 7 makes your devices perform better.”

The campaign will also feature out-of-home ads by Saatchi & Saatchi and Prodigious, showcasing how products from Google, Samsung, and Xbox work better with EE’s WiFi 7 Smart Pro, as well as retail activations from LeShop and in-store promotions.

EE Marketing Communications Director, Pete Jeavons, continued: “As the first major provider of a Wi-Fi 7 hub, our customers can enjoy fast speeds and a more consistent connection, wherever they are in the home, so there is no need to prioritise devices.”