EE Smashes 1m 4G Users Target in Q3

EE has rounded up another record number of 4G customers – 493,000 in Q3, compared to 369,000 in Q2 – to bring its total to more than 1.2m. The company had hoped to reach 1m by the end of this year.

But the operator has again reported a fall in revenue, dropping by 2.4 per cent to £1.63bn, and is still losing pay-as-you-go customers as it shifts its focus to 4G contracts. While it added 5.7 per cent more high-value contract customers, bringing this to 56 per cent of its total, it lost 14 per cent, or 345,000 prepaid customers.

Churn of contract customers remains at just 1.1 per cent and the company says these customers are generating six times higher ARPU than prepaid customers. Data revenues, driven by 4G video and music consumers, increased 24 per cent year-on-year, while total mobile ARPU grew another 3.3 per cent.

The company has added the likes of Canon and Expedia to its 3,200-strong 4G business customer base and EE 4G is now available in 117 towns in the UK.