The winners in all 13 categories of the 14th Effective Digital Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included Unilever, B&Q, Vodafone Turkey, Fitness AI, Spur and PlugSports. Agencies and tech firms collecting awards for their work included Replug, Yodel Mobile, Moloco, Adjust, Zappar and Moburst.

The Grand Prix Award went to Deutsche Telekom and Mindshare, for their #WhatWeValue: Embracing Volunteerism with Gen Z campaign. This campaign also took the individual category award for the Most Effective International Campaign.

Netherland agency Fingerspitz picked up two awards for its work with eCommerce beauty retailer JohnBeerens.com, and another for its work with technical service company, Hoppenbrouwers Techniek. Yodel Mobile also picked up two awards for its work with DIY and household retailer, B&Q, for the Most Effective Mobile Campaign and the Most Innovative Campaign.

The two Digital Expert of the Year Awards went to #paid for North America, and to QueryClick for the UK, EMEA & APAC

Congratulations to all our winners. The full list is below:

Most Effective Content Marketing Campaign
JohnBeerens.com and Fingerspitz – Profitable Price Perception Experiments

Most Effective Digital Advertising Campaign
New South Wales Government and New South Wales Environment Protection Authority – Don’t Be a Tosser!

Most Innovative Campaign
B&Q and Yodel Mobile – B&Q Innovates with Unconventional Strategy to Drive App Revenue Growth

Most Effective Integrated Campaign
NSW Government and M&C Saatchi Australia – NSW Government Cost of Living

Most Effective International Campaign
Deutsche Telekom and Mindshare – #WhatWeValue: Embracing Volunteerism with Gen Z

Most Effective Launch Campaign
Milpark Education incorporating CA Connect and Social Path – Not just another BCom Degree

Most Effective Mobile Campaign
B&Q and Yodel Mobile – Transforming B&Q into a Mobile-first Business, One Mobile Campaign at a Time.

Most Effective Performance Marketing Campaign
JohnBeerens.com and Fingerspitz – Profitable Price Perception Experiments

Most Effective Search Campaign
Avanti Travel Insurance and Climbing Trees – Flying Onto Page 1 Rankings Organically

Most Effective Social Campaign
Hoppenbrouwers Techniek and Fingerspitz – Conquering a Tight Labor Market with Dynamic Feeds and Personalization

Most Effective Tech Platform
Ogury – Ogury, the Future-proof Cookieless Advertising Technology

Digital Expert of the Year – North America
#paid

Digital Expert of the Year – UK, EMEA & APAC
QueryClick

Grand Prix
Deutsche Telekom and Mindshare – #WhatWeValue: Embracing Volunteerism with Gen Z

Congratulations to all our winners