EDMAs

Effective Mobile Marketing Awards deadline extended to 10 August

David Murphy

The deadline for the 2018 Effective Mobile Marketing Awards, held in association with Weve,  has been extended by two weeks until midnight UK time Friday 10 August. Entries received after the standard entry deadline of midnight UK time Friday 27 July but before the late entry deadline of 10 August will be subject to a £50 surcharge per entry, per category, so if you can hit the 27 July deadline, it makes sense to do so. But the late entry deadline will hopefully enable those who have been asking for it to submit their entries for consideration. 

We have already seen a slew of great entries from global brands and agencies in the UK, US, France, Singapore, and many other countries. But we want more. So if you’re struggling to meet this Friday’s deadline, you now have another two weeks to get your entries in. 

There are 35 categories to choose from, listed below. Entering this year’s Awards couldn’t be easier: just register here, choose the categories you wish to compete in, and upload your entries.

Each year, the Awards attract over 200 entries from brands and agencies across the globe, culminating in an Awards Ceremony in London in November. Last year’s winners included Subway France, Gordon’s Gin, Deutsche Telekom, Domino’s, Cheapflights, Heathrow Airport, Mondelez, Specsavers and the BBC. Agencies recognised for their great work included Mediacom, S4M, Weve, Lokall, Future Platforms and Manning Gottlieb OMD.

Entries received after 27 July but before the new final entry deadline of 10 August will be subject to a late entry fee of £50 per entry per category, so if you can hit this Friday’s deadline, keep working at it. But if not, the new Entry Deadline is midnight UK time, Friday 10 August.

There’s more information here. In the meantime, here’s the full list of categories:

Most Effective Mobile-first Service
Most Effective B2C App
Most Effective B2B App
Most Effective Voice Assistant App
Most Effective Chatbot Solution
Most Effective Launch Campaign
Most Effective CRM Campaign
Most Effective In-app Advertising Campaign
Most Effective Integrated Campaign
Most Effective Rich Media Campaign
Most Effective App Install Campaign
Most Effective Location Campaign
Most Effective Native Advertising Campaign
Most Effective Programmatic Buying Campaign                   
Most Effective Brand Campaign
Most Effective Social Campaign
Most Effective Use of Video
Most Effective Performance Marketing Campaign           
Most Effective AR/VR Campaign
Most Effective Use of Data
Most Effective Search Campaign
Most Effective Cross-screen Campaign
Most Effective Messaging Campaign
Most Effective RCS Campaign
Most Effective Email Campaign
Most Innovative Campaign
Most Creative Campaign
Most Effective Anti-fraud Solution
Most Effective Retail/FMCG Campaign or Solution
Most Effective Health & Fitness Campaign or Solution
Most Effective Charity Campaign or Solution
Most Effective Financial Services Campaign or Solution
Most Effective Travel & Tourism Campaign or Solution
Most Effective Entertainment Campaign or Solution
Most Effective Automotive Campaign or Solution