The 2013 Effective Mobile Marketing Awards finalists have been revealed. This year’s awards attracted almost 250 entries, and over the past six weeks, the judging panel have been knee deep in the best apps, mobile sites, ad campaigns, location-based services and other great work, trying to sort the excellent from the merely very good. 

“I know it’s what the chair of every judging panel says about any awards programme, but the  standard of entries this year has been unbelievably high,” said David Murphy, chair of the judging panel. “There are several categories where a number of very good entries have not made the cut, simply because of the quality they were up against.”

The winners will be announced at the Awards Ceremony on 28 November. You can book your seat for that here.

In the meantime, congratulations to all our finalists. Here’s the full list of finalists in each category: 

 

Most Effective Mobile Advertising Campaign

Cheil Worldwide and Mobile 5 – Samsung Galaxy S4 Global Launch

Fetch – From eBay With Love

InMobi – Nick Grimshaw Breakfast Show

Manning Gottlieb OMD – John Lewis Click and Collect

Manning Gottlieb OMD – Driving the Nissan N-Tec

Manning Gottlieb OMD – Specsavers Hyper-local Sales

Millennial Media/Eagle Eye/Harvester – Mitchell & Butlers Harvester Passbook

Mindshare – Kleenex & Sneezeman: The Game

OMD UK/Channel 4 – Tonight on 4 TV Guide

OMD UK/Coty UK – Rimmel London Kate Matte Lip Ad Sync

OMD UK/Intel – Intel Inside Live: TV Star In 30 Seconds

Somo and Probability – Lady Lucks Second Screen

Unilever VO5 – VO5 & Shazam

Waitrose – Waitrose Passbook

YuMe – JustWink

 

Most Effective Tactical Messaging Campaign

Amobee – Swarovski App Download and Footfall Campaign 

Iris Mobile and Leo Burnett USA – George & Will Come to Life 

MEC – Colgate Kumbh Mela 

Manning Gottlieb OMD – Virgin Wi-fi on the Underground

Mindshare UK – Comfort Range, Weve Proximity Messaging 

the7 Stars – Virgin EMI, Avicii ‘Wake Me Up’ Mobile-first Alarm 

 

Most Effective Mobile Advertising Platform/Network

AdColony HD Instant-Play

Airpush

Amobee

Fiksu Mobile App Marketing Platform

InMobi

Leadbolt Mobile User Acquisition and Monetization Platform

Qriously Opinion Targeting

Smaato Mobile RTB Ad Exchange

Tapjoy Mobile Advertising Platform

Textlocal Messenger 2.0

Trademob

Upstream MINT

Vserv.mobi

 

Most Effective Mobile Affiliate Campaign/Solution

Affiliate Window Network

Mac Presents – Rolling Stones App Sponsored by Citi

Tradedoubler’s Mobile Affiliate Solution

TradeDoubler – Omni-Channel Affiliate Programme for The Body Shop

Westfield/nFluence – My Westfield Personalised App

 

Most Effective Mobile Augmented Reality Campaign/Solution

Audi and Somo – Audi A3 iPad App

Audi and Somo – Audi Vision

 Fetch – eBay Living Augmented Reality Campaign: Three Lives of Household Objects

Nimbletank – Universal Music Grrrrrr Rolling Stones Album Launch

Re:Systems: BT London Live App

 

Most Effective Mobile Application – b2b

Auto Trader Dealer Portal

EE/Publicis Blueprint – Orange Exchange Magazine App

Honeywell/ The Purple Agency – Honeywell Installer Assistant

It Suits IT – Apps4FashionRippll AppSplash – Boxpark App

Myrio Interactive Shopping Window

Pitcher CLM

 Tassell Design – ProLogis UK iPhone/iPad App

Thomson Reuters Eikon

Warburtons/Golden Gekko – Red Insights

 

Most Effective Mobile Application – b2c

AccuWeather for Android 

The Asda App

British Gas App

Durex – The Durexperiment App

Hotels.com

The Mothercare App

MX Data – Tube Map

Sync Interactive – Pregnancy by Bounty

TUI Travel/AKQA/Aditi Technologies/Creator – My Thomson App

Turkiye Is Bankasi – IsCep

Westfield/nFluence – My Westfield Personalised App

Wimbledon, The All England Lawn Tennis Club – Wimbledon 2013 Official App

 

Most Effective Mobile Charity Campaign/Solution

Friends of the Earth and OpenFundraising – The Bees Need You

OpenMarket – DEC Syria Crisis Appeal

OpenMarket /Open Fundraising – Open Fundraising’s Mobilise Platform 

Sociercise Virtual Charity Races

The Marketing Arm – The Skyhook Challenge

Velti – Comic Relief 2013

 

Most Effective Mobile Couponing or Barcode Campaign

i-movo – Coors-Light Cold Caller

Manning Gottlieb OMD – Specsavers Hyper-local Sales

Millennial Media/Eagle Eye/Harvester – Mitchell & Butlers Harvester Passbook

 

Most Effective Mobile CRM/Enterprise Messaging Campaign

Brandtone – Knorr Soup In Every Stew

Brandtone – Credit for Torcida

Infinite Convergence Solutions – Enterprise Messaging Service

Iris Mobile and Leo Burnett USA – George & Will Come to Life

OpenMarket – Amdocs Mobile Engagement Platform Deployment

Westfield/nFluence – My Westfield Personalised App

 

Most Effective Location-based Service/Campaign

9xb – Eddisons

Manning Gottlieb OMD – Specsavers Hyper-local Sales

MEC – Colgate Kumbh Mela 

MX Data – Tube Map

Telmap Navigator South Africa

the7stars – Virgin EMI, Emeli Sande Valentine’s Day Proximity MMS

 

Most Effective mCommerce Solution

Add Innovation – Zando

9xb – Hi-Tec

Demandware/NN4M – Mothercare

Paythru & ParkREG – ParkREG

Paythru, Shopamani and Mudo – Mudo Express Checkout

The Share Centre/SDL Mobile – The Share Centre

txtNation – Junglepay.com

 

Most Effective Mobile Site

AccuWeather

Debenhams

Hotels.com

Isobar – Toyota GT86 The Real Deal

Mothercare

Movement – ADT 2012

Nimbletank Mobile Site

The Share Centre/SDL Mobile – The Share Centre

Velti – Walkers Homegrown

 

Most Effective Campaign from a Mobile Operator

Amobee – Telefonica Tu Me App Download Campaign

EE/IMImobile – EE Personalised Mobile Site

EE/Publicis Blueprint – Orange Exchange Magazine App

T-Mobile/IMImobile – Dancing Dads Campaign

Velti – Vodafone Freebee Rewardz

 

Most Effective Mobile Payment Solution

Bango’s Payment Platform for App Stores 

Corethree – Brighton and Hove Buses Mobile Ticketing

Kotak Mahindra Mobile Banking App

Oxygen8 Group – Charge2Mobile

PKO Bank Polski – IKO Mobile Banking App

PostFinance – iTunes Credit Top-up

Turkiye Is Bankai – Iscep Parakod

 

Most Effective Mobile Publishing Solution

DudaMobile

It Suits IT – Apps4Fashion

Pixelplant

Velti – 5ml

 

Most Effective Social Campaign

Millennial Media & Maxus – Mercedes ‘You Drive the Story’

Millennial Media & MEC – Activision Call of Duty, Black Ops II’ Photo Shoot Campaign

Tapit – Halo ‘Capture the Poster’

Initiative UK – Tesco Forget Me Not

 

Most Effective Mobile Sales Promotion/Direct Response Campaign

Brandtone – Credit for Torcida

Friends of the Earth and OpenFundraising – The Bees Need You

i-movo – Coors-Light Cold Caller

Manning Gottlieb OMD – Specsavers Hyper-local Sales

Millennial Media/Eagle Eye/Harvester – Mitchell & Butlers Harvester Passbook

Upstream – Megabolada Brazil 2012

Waitrose – Waitrose Passbook

 

Most Effective Tablet Application

Accenture Outlook iPad App

Apptitude Media – British Journal of Photography iPad App

Audi and Somo – Audi A3 iPad App

Auto trader iPad App

EE/Publicis Blueprint – Orange Exchange Magazine App

Hotels.com iPad App

Pocket App – Prostate Clinic

Re:Systems – Skidmore, Owings & Merrill LLP Portfolio App

Wimbledon, The All England Lawn Tennis Club – Wimbledon 2013 Official iPad App

 

Most Effective Mobile Ticketing Solution

Movement – V Festival 2012: Our Garden 

Paythru & ParkREG – ParkREG

Corethree – Brighton and Hove Buses Mobile Ticketing

Code Computerlove and Chester Zoo – Chester Zoo’s Fast Ticket Sales Solution

 

Most Effective Mobile Travel & Tourism Solution

AirAsia Expedia & Somo – AirAsia Expedia App Promotion

Hotels.com

MX Data – Tube Map

Netbiscuits – Hotels.info

TUI Travel/AKQA/Aditi Technologies/Creator – My Thomson App

 

The Awards Ceremony takes place at the London Film Museum on the evening of 28 November. You can book your seat at the awards here. Or call Lisa Slavin on +44 (0) 207 183 5285 or email [email protected]

A table of 10 costs £2,250. Individual seats cost £250. There are 250 seats available on a first come, first served basis. We expect seats to sell out quickly. 

Congratulations once again to all our finalists.