After weeks of deliberation, the shortlist for the 2014 Effective Mobile Marketing Awards has been unveiled. The shortlist features dozens of globally recognised brands and agencies from around the world, in recognition of the excellent work they are doing in the mobile channel, across 25 categories.

The shortlist for the People’s Choice awards – voted for by you from a shortlist drawn up by us – will be released next week, together with details of how to cast your vote.

The Awards are sponsored by Cross-screen HTML5 Advertising Partner, Celtra; Recruitment Partner, Digital Gurus; Creative Partner, Theorem; and Programmatic Partner, StrikeAd.

The Awards Ceremony, which takes place in London on 27 November, is shaping up to be a fantastic celebration of mobile marketing excellence, and tickets are selling fast. To book yours, click here and select the option you want from the drop-down menu. You can buy a single seat or a table, and combine the ticket with our Mobile Marketing Life conference, taking place the same day.

In the meantime, congratulations to all our finalists, check ‘em out below…

SERVICES

Most Effective Advertising Network

Opera Software – Sponsored Web Pass

Airpush Air DSP

Sonata Local

Vdopia .VDO

Millennial Media

Juice Mobile – Nectar

Leadbolt

LoopMe

Most Effective Advertising Technology Platform

ActionX – Mobile Pop-up Shop

AdBrain

Amobee

Byyd Tech

Celtra AdCreator

Drawbridge

Simartis Bubble

Somo Lithient

xAd

Blis Media

Fiksu

Localytics

Most Effective Mobile-first Service

Opera Software – Sponsored Web Pass

AdBrain

Drawbridge

Vdopia .VDO

Deutsche Post – SIMSme

Greggs/ and Eagle Eye – Greggs Rewards

OpenMarket Mobile Engagement Platform

Nimbletank – Soundjack

The 7Stars – Paym Launch

Localytics

Most Effective App or Site Building Platform

Poq Studio

Touchwonders – Highstreet

Future Platforms – Kirin

PRODUCTS

Most Effective Mobile or Responsive Site

Folk – Finisterre Cold Water Surf

Accenture – Accenture

Ampersand – Harvey Nichols Making Luxury Mobile

9xb – WYG

Isbank

Most Effective Consumer App

ASDA – ASDA Recipes

Plastic Mobile – Beyond The Rack

Canal & River Trust – Readymade #WaterwayDays

Hotels.com

Mothercare and NN4M – The Mothercare Android App

OMD UK and Livity – NSPCC and Childline Zipit!

Isbank – IsCep Banking App

Greggs and Eagle Eye – Greggs Rewards

Tesco and Engine Creative – Tesco Discover AR Platform

Future Workshops – The Open Championship

CHS and Subway – Subcard

Most Effective Tablet App

Hotels.com

Publicis-Blueprint – Vue Tablet app

Mothercare and NN4M – The Mothercare iPad App

Somo and de Beers – For You Forever

iRiS Software Systems Ltd and Kempinski Hotels – iRiS Guest Valet

Most Effective Use of Payment Technologies

Bango – The Bango Payment Platform

Greggs and Eagle Eye – Greggs Rewards

Judo Payments – JudoPay

CAMPAIGNS

Most Effective Programmatic Buying Campaign

Byyd Tech – Sony Xperia Z1

Fiksu – Storytree Simpleprints

Tesco, Qriously and Initiative – £1 Delivery vs. Click & Collect

Most Effective Native Advertising Campaign

Sony Pictures and Manning Gottlieb OMD – The Amazing Spider-Man 2 Draw Something Partnership

Starbucks and Manning Gottlieb OMD – Frappuccino & YouTube Partnership

Weve – Microsoft Windows Phone 8

LoopMe and Mediacom – Selfridges The Beauty Project

Most Effective Rich Media Campaign

Mindshare and Unilever – Hellmans Makes It

Mindshare and ITV – ITV Player Me Time

Amobee – eBay Build Your World

Amobee – InfinitiJX 3D

Manning Gottlieb OMD & Mobile5 – Renault ZOE Locate and Personalise

OMD UK, Mobile5, YOC and Coty UK – Rimmel London Rita Ora Colour Rush Collection

Millennial Media & Havas Media – Malibu Best Summer Ever

Millennial Media – North Face Never Stop Exploring

LoopMe and Mediacom – Sky Christmas

Blis Media and Starcom Mediavest – Spotify Story Telling

Most Effective Social Campaign

Pancentric Digital – Bluewater Christmas Cracker

Pancentric Digital – #Silverstone50

Manning Gottlieb OMD and Starbucks – Frappuccino & YouTube Partnership

OMD UK – Celebrity Cruises #SmartSnaps

LoopMe and Mediacom – Selfridges The Beauty Project

Most Effective Messaging Campaign

Mindshare and Unilever – Flora Weve

Genesis Charlestown – ‘ZERO’ Campaign via MOBIPOST

Weve – Microsoft Windows Phone 8

Open Fundraising – World Vision Child Sponsorship

IKEA, IMImobile and LIDA – IKEA Family

Most Effective Use of Video

Nissan and Manning Gottlieb OMD – QQ Digital Cover Wraps

Starbucks and Manning Gottlieb OMD – Frappuccino & YouTube Partnership

Deutsche Post – SIMSme

Millennial Media & Havas Media – Malibu Best Summer Ever

Millennial Media – North Face Never Stop Exploring

Tapjoy and Omnicom – Experian Credit Expert

Blis Media and Starcom Mediavest – Spotify Story Telling

Most Effective CRM Campaign

Lida – O2 Follow Me in 5D

Simartis Bubble

CHS and Subway – Subcard

Most Effective Sales Promotion Campaign

Mindshare and Unilever – Flora Pro.activ With Weve

Mindshare and Unilever – Walls Ice-cream: Thermal Activated Media

Manning Gottlieb OMD & Mobile5 – Renault ZOE

OMD UK and McDonalds UK – McFlurry Music Mix-Up:

OMD UK – Celebrity Cruises #SmartSnaps

Open Fundraising – World Vision Child Sponsorship

IKEA, IMImobile and LIDA – IKEA Family

Eagle Eye and Marks & Spencer – M&S My Offers

i-movo and Walker’s – Gary’s Great Ingredient Hunt

Most Effective Brand Campaign

Mindshare and Unilever – Dove Men+Care: 6 Nations

Mindshare and Unilever – Walls Ice-cream: Thermal Activated Media

Amobee – Ford F150 3D

Byyd Tech – Sony Xperia Z1

John Lewis and Manning Gottlieb OMD – Christmas Bear and Hare

Sony Pictures and Manning Gottlieb OMD – The Amazing Spider-Man 2 Draw Something Partnership

Manning Gottlieb OMD & Mobile5 – Renault ZOE

OMD UK and McDonalds UK – McFlurry Music Mix-Up:

Most Effective Tablet Advertising Campaign

Mindshare and Unilever – Hellmans Makes It

Nissan and Manning Gottlieb OMD – QQ Digital Cover Wraps

OMD UK and Coty UK – Rimmel London Rita Ora Colour Rush Collection

Millennial Media & Havas Media – Malibu Best Summer Ever

Most Effective Integrated Campaign

Mindshare and Unilever – Hellmans Makes It

John Lewis and Manning Gottlieb OMD – Christmas Bear and Hare

Hotels.com – Captain Obvious

OMD UK and McDonalds UK – McFlurry Music Mix-Up:

OMD UK and Livity – NSPCC and Childline Zipit!

Somo and Shop Direct – Very.co.uk Christmas Campaign

Most Effective In-store Initiative

OMD UK and McDonalds UK – McFlurry Music Mix-Up:

Tesco and Engine Creative – Tesco Discover AR Platform

SmartFocus – Meadowhall Ladies’ Night

Cadbury’s and Hi Mum! Said Dad – Joy Box

CHS and Subway – Subcard

SECTORS

Most Effective Travel & Tourism Campaign or Solution

Canal & River Trust – Readymade #WaterwayDays

Golfbreaks – Golfbreaks.com

Hotels.com

Thames Clippers and Masabi – Mobile Ticketing

OMD UK – Celebrity Cruises #SmartSnaps

Hi Mum! Said Dad – Contiki Shout!

Hi Mum! Said Dad – Penguin Ahoy Royal Caribbean

iRiS Software Systems Ltd and Kempinski Hotels – iRiS Guest Valet

TUI Travel, AKQA and DogFi.sh – TUI Digital Assistant

Blis Media and Mindshare – Three Feel at Home

Most Effective Financial Campaign or Solution

Getin Noble Bank – Getin Mobile

Lloyds Banking Group – Lloyds Banking Mobile Banking

The 7Stars – Paym Launch

Most Effective Retail Campaign or Solution

ASDA – ASDA Recipes

Amobee – eBay Build Your World

John Lewis and Manning Gottlieb OMD – Christmas Bear and Hare

OMD UK and McDonalds UK – McFlurry Music Mix-Up:

Greggs and Eagle Eye – Greggs Rewards

Tesco and Engine Creative – Tesco Discover AR Platform

Tesco, Initiative London & Qriously – £1 Delivery vs. Click & Collect

SmartFocus – Meadowhall Ladies’ Night

Ampersand – Harvey Nichols Making Luxury Mobile

Eagle Eye and Marks & Spencer – M&S My Offers

IKEA, IMImobile and LIDA – IKEA Family

CHS and Subway – Subcard

Most Effective Charity Campaign or Solution

WPN Chameleon – UNICEF UK Mobile Web Donations

Cancer Research UK – Play to Cure: Genes in Space

Canal & River Trust – Readymade #WaterwayDays

OMD UK and Livity – NSPCC and Childline Zipit!

Open Fundraising – Diabetes UK Awareness Campaign

Open Fundraising – World Vision Child Sponsorship

Sport Relief and Hi Mum! Said Dad – Make Every Mile Count

Most Effective Entertainment Campaign or Solution

BT and Affiliate Window – BT Sport

Mindshare and ITV – ITV Player Me Time

Sony Pictures and Manning Gottlieb OMD – The Amazing Spider-Man 2 Draw Something Partnership

Jam – Pointless

Future Workshops – The Open Championship

Blis Media and Starcom Mediavest – Spotify Story Telling

Tapjoy – Now TV Subscriptions

Congratulations once again to all our finalists, and a big thank you to the judging panel for their hard work in getting us to this stage.