Mobile Travel Technologies (MTT) has launched Eleventh Hour Hotels, a white label solution for hotel chains to create a dedicated mobile app targeting the last-minute booking market.
The platform essentially offers a branded alternative to existing apps, like Hotel Tonight and lastminute.coms Hotel Deals, without having to cannibalise customers who book in advance and pay higher rates.
The appeal for hotel chains is that it enables them to have sole control over the time of day and which days they promote as last-minute inventory. MTT also notes that theres no up-front cost, and that apps can be launched within a matter of weeks with the platform. 
“With the current last-minute booking apps on the market, hotels are losing up to 30 per cent of revenue in commission or merchant cut,” said MTT CEO Gerry Samuels. “Through Eleventh Hour, hotels can secure last-minute bookings while achieving a healthier yield on their rooms.”
