Elle Spain Gets Interactive with TapTap 360 Brand Experience

TAPTAP, ELLE Image 2Fashion magazine Elle has become the first brand to implement TapTaps 360 Brand Experience technology.

The platform, which can be integrated into the publishers existing app, links users who scan tagged pages to a variety of content.

Elles Spanish edition used TapTap to provide additional content to its readers through image recognition, and reported that users stayed on a single magazine page for an average time of 264 seconds per visit.

“The new functionality provided by TapTap Network’s 360 Brand Experience application allows readers of Elle to access a broader array of content related to the magazine via their mobile devices, bringing focus to those print pages and allowing readers to enjoy content, such as the making of our fashions and behind the scenes videos,” said Benedetaa Poletti, director of Elle Magazine, Spain. “In short, the application takes the Elle experience to a new dimension.”