Emoze Targets Corporates with Low-cost Push Email Solution

Mobile push email company Emoze plans to launch a corporate version of its push email service before the end of the year, and claims the cost to corporations will be a fraction of what it costs to run a fleet of Blackberrys.
In a private briefing in London yesterday, Emoze CEO Benny Ballin told Mobile Marketing that the solution would be sold in batches of 50 licences at a cost of 1 (0.67) per user per year. In comparison, said Ballin, the price to run a Blackberry is around 30 – 50 per month for each device. The huge difference, Ballin explained, comes from the fact that the Blackberry system relies on storing the message on Blackberrys servers, something that is not required in the Emoze system.
All the leading mobile email providers like Blackberry and Intellisinc all use the same store and forward mechanism said Ballin. 70% of RIMs revenue comes from hardware, the servers and the storage capacity. 
The high cost of most mobile email services, Balin believes, has held the market back, forcing many large corporations to restrict Blackberry deployment to key employees.
There are 3 billion mobile subscribers and 2.5 billion email accounts, but only around 12 million mobile email users Ballin pointed out.
Ballin also claimed that a significant amount of Emoze users are former Blackberry users who are using the Emoze solution on their Blackberry handset.
We used to say we are not competing with Blackberry, but this is no longer true, because many Blackberry users are replacing their solution with Emoze, so we are cannibalising their population said Ballin.
Ballin also told Mobile Marketing that Emoze is in contact with a leading handset manufacturer to pre-load the Emoze push email service within a matter of months.
I cant reveal who, but we are talking about the biggest guys, and I told you we like Symbian said Balin. (Go figure Ed)
Emoze is also planning a number of ISP offerings with key ISPs around the world. The first is for Gmail, and will launch within the next couple of weeks, with more offerings for major ISPs and email providers to follow.
Emozes existing personal edition mobile email solution is network-agnostic and can be downloaded on to any phone with an email client from the Emoze WAP download site at: mobile.emoze.com