Mobile marketing company Enpocket is expanding its European office with the appointment of Rebecca Jones as Director of Client Solutions. Jones will lead Enpockets focus on providing brands with end-to-end, turnkey mobile advertising solutions.
As post-click innovation becomes more crucial, the company says, the Enpocket Platform enables clients to deliver a large variety of mobile mechanics, including display advertising, in the browser, as well as messaging programmes, and have their campaigns analysed and optimised through one system, ensuring maximum advertising effectiveness and the highest ROI experience.
Our brand advertiser clients are looking for one enabler to help them plan, create, execute, measure, and optimise their mobile programmes, says David Barker, Managing Director for Enpocket EMEA. As brands evolve out of the test phase and begin to embrace mobile advertising, we are pleased to have Rebeccas depth of experience to help clients maximise the channels potential.”
Before joining Enpocket, Jones was Regional Director at Saatchi and Saatchi and responsible for the Procter & Gamble account, originating all marketing initiatives across TV advertising, interactive and direct marketing. Jones was also one of the first graduates of Martin Sorrells three-year WPP Marketing Fellowship.
Enpocket is the one company in the mobile space that has the ability to realise truly integrated programs across all mobile formats, says Jones. Thats why were outperforming the sector. With a $10 billion (5 billion) mobile advertising market being predicted by 2011, its great to join a company that focuses on delivering real return on investment through targeting and optimisation.