Drinks company Britvic has appointed Enpocket as its exclusive mobile marketing provider. Enpocket will deliver all mobile-related campaigns for Britvic across 15 brands, and act as the central mobile partner for its roster of retained marketing agencies.
Britvic sold over 1.4 billion litres of soft drinks in 2005. Its brands include Pepsi, 7UP, Tango, Robinsons, J2O and the Britvic brand itself. Agencies that work with Britvic above- and below-the-line can now incorporate innovative mobile elements into campaigns using Enpocket.
The Enpocket Marketing Engine will be used to deliver campaigns and centrally manage Britvic's database of mobile opt-ins and consumer preferences. The Engine is already widely used by many mobile marketers, including Vodafone, Sprint, MasterCard and Chrysalis.
Enpocket will create and deliver MMS, SMS and mobile internet site promotions for deeper brand-to-consumer engagement. Britvic can also draw upon Enpocket's ability to develop mobile community applications that enable clients to foster consumer-to-consumer relationships around their brands.
"Mobile plays a big part in our consumers' lives. To take our mobile strategy to the next level it was key to consolidate all activity into one leading provider," says Britvic New Media Manager, Daniel Conti. "Enpocket was selected as our mobile marketing partner, after a rigorous selection process, because of their extensive experience with richer mobile marketing and their proven mobile campaign management technology."
For Enpocket, President and CEO Mike Baker adds:
"Britvic has been a mobile marketing pioneer from the start. The win is testament to the strength of our technology and delivery team. It underlines the fact that leading brands are taking a more rigorous, holistic approach to making mobile a core part of the marketing mix.