Enpocket has revealed that it has created Love Predictor, a mobile
marketing service for Paramount Pictures, to support the release of the
movie, Stardust, showing in UK cinemas from 19 October.
Stardust follows Tristan (Charlie Cox) a young man on his quest to find
a fallen star (Claire Danes) and bring it back to the woman he loves, Victoria (Sienna Miller) in
order to prove his love for her. In tune with the films strong theme
of destiny, Love Predictor enables consumers to enter names and
birthdates to find out how well matched they are with the object of
their hearts desire.
The Stardust Love Predictor will be rolled out across Paramounts
global mobile network, with UK, Spanish, German, Swedish, Dutch and
Danish versions included on country specific Stardust mobile Internet
sites.
We are pleased Enpocket could extend the reach of Paramounts Stardust
WAP site with the innovative Love Predictor application, says
Paramount Pictures Director of Mobile, Giovanni Maruca. Its a great
compliment to our mobile strategy for this motion picture.”
Heath Tyldesley, Director, Interactive Marketing at Paramount, says the
mobile mechanic fits perfectly with the core demographic of the film,
principally 14 30 year old females. 
We see mobile as a key channel to help build anticipation and engagement around major feature film releases, says Tyldesley.
The Stardust mobile Internet site will be promoted via shortcodes on
outdoor, online and press media in territories including the UK,
Ireland, Germany, France and Australia. Consumers can simply text GO
STARDUST to 85080 to receive a link to the site, where they can use the
Love Predictor and download themed mobile content from the film.
We are pleased to be working with a leading studio like Paramount
says Enpocket President and CEO, Mike Baker. 95% of the customers going
to see a movie have a mobile in their pocket, and were seeing
forward-thinking studios using the device in innovative ways to capture
consumers imagination.
One of the early advertisers in the mobile channel, Paramount has also
been promoting new film releases, such as Transformers and Hot Rod,
by running mobile banner ads with Enpocket in the US.