The Effective Mobile Marketing Awards 2011, sponsored by global mobile marketing firm Upstream, are now open for business. Entries can be submitted on the Awards website, where you will find the entry form and full details of the entry criteria. The deadline for entries is Friday, 26 August, but we encourage you to get your entries in before the summer holidays kick in.

There are new categories this year, and one additional sponsor, mobile recruitment specialist Propel, already on board, with more to be announced in the coming weeks. This year as last, however, the focus of the Awards will be on recognising and rewards the mobile marketing initiatives that have worked hardest and most effectively to deliver return on investment.

“Sponsoring the Effective Mobile Marketing Awards in 2010 was a great move for us, and we had no hesitation in signing up again this year,” says Upstream CEO, Alex Vratskides. “Effectiveness underpins everything we do for our global client base, so these Awards, celebrating mobile marketing effectiveness, are a perfect fit.”

New categories this year include Most Effective Tablet Application; Most Effective Mobile Advertising Platform/Network; Most Effective Campaign from a Mobile Operator; and Most Effective Mobile Publishing Solution.

The deadline for entries is 5pm (UK time), Friday 26 August 2011, with the shortlist announced in September, and the Awards Ceremony scheduled for 3 November in London. As last year, there is no entry fee, and also, as last year, we are keen to receive entries from across the globe. For more information, head for the Awards website.

In the meantime, the full list of categories is as follows:
Most Effective Mobile Application – b2c
Most Effective Mobile Application – b2b
Most Effective Tablet Application
Most Effective Mobile Advertising Campaign
Most Effective Mobile Advertising Platform/Network
Most Effective Mobile Sales Promotion/Direct Response Campaign
Most Effective Campaign from a Mobile Operator
Most Effective mCommerce Solution
Most Effective Mobile CRM/Enterprise Messaging Campaign
Most Effective Location-based Service/Campaign
Most Effective Mobile Couponing or Barcode Campaign
Most Effective Mobile Site
Most Effective Mobile Charity Campaign/Solution
Most Effective Mobile Ticketing Solution
Most Effective Mobile Payment Solution
Most Effective Mobile Publishing Solution
Most Effective Mobile Travel & Tourism Solution