UK company Gorillabox has launched a fully managed Mobile TV enabler of the same name, which promises to stream video content to any mobile handset, anywhere in Europe and the US. Central to the Gorillabox proposition is a fixed-fee commercial model, which the company says is unique, and will allow network operators, content owners, brand owners and ad agencies to take advantage of the benefits of Mobile TV, without the hidden costs of the traditional revenue sharing model.
Gorillaboxs core offering is streaming video content to mobile handsets anywhere in Europe and the US on any scale. In addition, the company will also offers search optimisation, advertising, downloads, WAP design and development and consultancy on how to build successful services.
Theres been a lot of hype around Mobile TV says Gorillabox Founder and CEO, Christian Harris. Were looking to cut through that hype and show brands, content owners and mobile operators that mobile TV also makes commercial sense. As well as enabling brands to engage more directly with their customers, were going to show marketers theres money in Mobile TV. Because of our agreements with UK operators, well guarantee to pass on all the revenue to our clients so they can easily track the effectiveness of their Mobile TV marketing campaigns. As Gorillabox only works with available technology our hold on the audience is huge, with over 100 million handsets in the EU and the US that can consume our streaming content now.
Gorillabox says it will also offer its clients either an la carte menu of Mobile TV services, or the ability to use Gorillabox as a full turnkey provider to plan, execute, manage and track their Mobile TV campaigns. This includes everything from ingesting and encoding the content, designing, deploying and maintaining the mobile site through to managing the billing, optimising the site for search and offering advertising opportunities within the site.
Unlike other many other providers well also be able to replicate the Mobile TV campaigns anywhere in Europe or the US, adds Harris.
More information here. 
