Global email marketing services provider Epsilon International has announced a partnership with mobile communications and commerce enabler Netsize. The deal will enable Epsilon clients to leverage the latest technology for opt-in mobile marketing services, including SMS communications, across Europe. Epsilons mobile marketing solution can be exploited to complement existing email marketing programmes or as a stand-alone mobile messaging service.
Epsilon will also provide consulting services for clients to help them best utilise and incorporate the mobile offering into their existing marketing initiatives. Clients will have the ability to deploy scheduled, triggered and interactive personalised SMS campaigns. The web-based platform also includes fully-integrated list and campaign management functionality.
By integrating the technical components, analysis and marketing messages across email and mobile, clients will be able to leverage insights and optimise their campaigns in real time across both channels, the company says.
Mobile marketing is evolving rapidly into an essential channel as client service expectations grow and marketers learn to harness the power of this highly personal, real time communication, Epsilon International EMEA Managing Director. Netsize is an established industry leader in the mobile sector and this partnership will enable cross channel analysis for our clients, as well as the ability to establish additional touchpoints that leverage customer relationships for a truly integrated and targeted, multichannel approach to marketing.