The Mobile Entertainment Forum (MEF) has announced the election of Lee Epting, content services director at Vodafone Group, as the MEF EMEA Chair after being voted onto the MEF EMEA Board at this week’s annual meeting in Barcelona.
Epting will lead a newly-elected team of MEF EMEA board
representatives from mobile network operators as well as mobile content and advertising ecosystems. These include MTN, Qtel, Dolby, Buongiorno and InMobi. Dolby’s head of mobile content solutions, Jonathan Jowitt, and Qtel’s director, group innovations, Colin Yeh, have been elected as MEF EMEA co-vice chairs.
Epting says: “I’m delighted to be voted onto the MEF EMEA board and privileged to be chosen as the chair. Vodafone’s involvement in MEF demonstrates our commitment as an operator to work collaboratively with all parts of the value chain to grow the mobile ecosystem for all. I look forward to working with the esteemed EMEA board members to drive MEF’s work for its members on regulation, content and commerce issues.” 
“With a global remit and a local focus, MEF is growing its membership and expanding regional benefits,” says MEF Executive Director Rimma Perelmuter. “As new types of content and transactions broaden the scope of the mobile industry, MEF will continue to help members monetise these new opportunities, while assisting new entrants to navigate a complex mobile value chain. The newly appointed EMEA board will work to localise the value of MEF in order to drive business development across the region and localise initiatives for our members.”
Representatives from pan-African network operator, MTN, decade-old mobile content provider, Buongiorno, alongside mobile advertising specialists, InMobi, were voted onto the MEF EMEA board for the first time. Two further major network operator groups, Qtel and Vodafone, were also re-elected onto the board at the elections held at Mobile World Congress in Barcelona.
Here’s the full MEF EMEA Board 2011line-up:
Chair: Lee Epting – content services director, Vodafone Group
Vice Chairmen:
Jonathan Jowitt – head of mobile content solutions, Dolby
Dr. Colin Yeh – director, group innovations, Qtel Group
Board Directors:
Jiella Esmat – director digital xxpansion, Sony Pictures Home Entertainment
Christian de Faria – senior VP: commercial & innovation, MTN Group
Barry Houlihan – CEO & founder, Mobile Interactive Group
Rob Jonas – VP & managing director Europe & Middle East, InMobi
Lucia Predolin – global head of marketing, Buongiorno
Emma Kaye – director, Mira Networks
Javier Lorente – global project manager, Telefonica
Raghu Venkataraman – chief strategy & investments Officer, du
