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Erie Bayhawks tie up with Imagination Park for in-stadium AR experiences

David Murphy

The Erie BayHawks have signed a deal with AR company Imagination Park Technologies that will bring augmented reality experiences to the Erie Insurance Arena and the city of Erie, Pennsylvania. The New Orleans Pelicans NBA G League affiliate will be among the first G League teams to utilize AR for fan engagement on their mobile devices.

The Imagination Park platform requires no programming or technical ability to design, manage or implement sophisticated AR campaigns. The Erie BayHawks team can deliver their library of images and videos to mobile as holograms, coupons, video highlights and more. The BayHawks plan to include Pokémon Go-like scavenger hunts at Erie Insurance Arena, where fans can collect digital collectibles with the chance to win prizes including game tickets and BayHawks gear.

“The BayHawks are excited to partner with Imagination Park Technologies to create some fun augmented experiences for our fans,” said Erie BayHawks president, Matt Bresee. “We’re looking forward to using this emerging technology to not only enhance the fan experience, but also create new opportunities for our marketing partners to engage with our fans.”