Customer acquisition specialist esbconnect has appointed John Ball as Sales Manager and Jake Ness as Client Solutions Director.

In his new position, Ball will work across the company’s entire product and service portfolio, with a particular focus on Inbox Extend, which enables clients to utilise esbconnect’s rich Inbox data to target addressable audiences at scale, through social and programmatic channels. 

He will also develop the strong connections he has established with large, multinational agencies and smaller independents to offer co-developed solutions to their clients. 

Ball has spent more than a decade in data, most recently in a series of senior roles at Adverity, a martech SaaS platform, helping marketers to visualise data and extract insight from it. 

Commenting on his appointment, he said: “I enjoyed the challenge of helping Adverity scale and I’m keen to do the same at esbconnect.

“What we do here is hugely valuable, and will only become more so. The data asset is extremely valuable, but the structure around the business, and the relationships and partnerships we have are equally so. I see a great opportunity for the business to grow exponentially.”

Alongside Ball, Jake Ness has also been appointed as the company’s Client Solutions Director.

He joins esbconnect after more than seven years at Inflecto Media, where he ran lead generation across mobile, establishing the agency’s mobile division and putting ad tracking and fraud protection measures in place. 

Ness will work with clients such as Hello Fresh, Clarks and Secret Sales to engage new customers across devices and channels, using email as a trusted digital identifier and helping brands build a multi-dimensional picture of individuals.

“I have not seen many businesses converge data and tech the way esbconnect has. We are using our core assets to solve commercial problems for brands in a way that goes much deeper than other providers,” Ness said.

“While the market offers elements of what we do, ESB has built a platform which can help brands across their entire marketing funnel, and I’m excited at the potential this offers to enable our clients to approach their marketing in a rounded, more holistic way”

esbconnect CEO and co-founder Suzanna Chaplin, added: “John and Jake are great additions to the team. They bring great experience and great knowledge, but even more importantly, a real passion and a belief in what we are building here. 

“Both also have a deep understanding of data, and the challenges posed to attribution and targeting, in a post-cookie world. They will help us significantly extend and expand the value we can offer to our clients.”