Sports TV network ESPN has launched a global football news app. The app, called ESPNsoccernet, includes news, scores and analysis from major leagues around the world, and is sponsored by bookie William Hill in the UK. 

The app offers personalised and location-aware content, with fans able to input their favourite teams and leagues. The app will also give users access to exluslive video and audio – ESPNsoccernet has an range of video and podcasts, according to ESPN. The app will also offer push notification for scores. 

It is available for iOS, while the media company says Android, Windows Phone and Symbian versions are “to follow”.

Tom Gleeson, vice president of digital media at ESPN International says: “ESPNsoccernet is already well established as a leading online football service and this new app will bring the best of the website straight to fans mobiles – wherever they are … We are committed to providing fans, brands and partners with the best content possible, whether online, on mobile or on television.”

Alan Fagan, director of advertising sales at ESPN EMEA says: “Our multi-platform coverage of Europes top football leagues is a popular part of the ESPN offering to fans and brands alike. Our agreement with William Hill reflects how we can deliver value to top-flight advertisers, connecting them with loyal and passionate UK football fans across multiple screens. ESPN has an unrivalled ability to serve advertisers with local precision and solutions in the UK, and in markets around the world.”

Fiona Stevenson, head of mobile marketing at William Hill says: “We are delighted with this new opportunity with ESPN, which becomes the latest company to partner with us on mobile betting. The integration will allow sports fans to bet seamlessly with William Hill, the UKs leading bookmaker.”