NeoMedia Technologies  has revealed that UK ad agency Euro RSCG London has bought a license to use and co-market NeoMedias flagship direct-to-mobile-web qode technology. NeoMedia will work with Euro RSCG London in co-marketing qode to the agencys clients.
Euro RSCG, which has 223 offices worldwide, is the major advertising agency of Havas, the French-owned advertising services group that also includes Arnold Worldwide. Euro RSCG London is the countrys third largest marketing communications group. The agencys client list include Airbus, Citroen, Disneyland Resort Paris, Kraft and Reckitt Benckiser .
NeoMedias qode suite of easy-to-use applications includes qode reader and qode window, providing One Click to Content connectivity for products, print, packaging and other physical objects to link directly to specific desired locations on the Mobile Internet. qode reader works with cameraphones, enabling users to photograph two-dimensional smart codes in order to obtain a direct connection to linked mobile web sites, delivering multimedia advertising, promotion, information or other mobile content. qode window lets users enter a key word, slogan, or barcode number to similarly direct-connect to a desired web site or portal on the mobile Internet.
This license gives Euro RSCG London the right to use and market qode, our patented direct-to-mobile-web linking technology says NeoMedia Mobile President, Martin Copus. Euro RSCG London is a very hot agency right now, both in growth and new business, and we believe that qode will give it even more of an edge with its existing blue chip clients, and in presentations to new business prospects. Euro RSCG is one of the most forward-thinking agencies in London, and its not at all surprising that they are the first agency there to recognise the value of qode for their creatively-demanding client base.
For Euro RSCG London, CEO Mark Cadman adds:
We are delighted to be partnering with NeoMedia. qode is an exciting application that gives us the opportunity to make our communications live beyond the media in which they appear, and facilitates a new level of consumer engagement for advertising. It represents a great opportunity for us to make our advertising work even harder for our clients. Harnessing the potential of digital media is a central focus for Euro RSCG London.