NeoMedia Technologies has revealed that the ethical water brand, ONE, will become the first European brand to use NeoMedias qode application on its packaging to enable customers to fastrack to brand-related content on the Mobile Internet. The campaign rolls out in December, when the first shipments of more than 5 million ONE water bottles bearing qode-enabled  smart codes will begin appearing at more than 4,000 retail outlets throughout the U.K.
ONE enjoys a reputation for breaking new ground in marketing, and by having NeoMedias qode linking its bottles to information and charitable giving capability on the Mobile Internet, it believes it is once again at the forefront of the latest developments in the marketing field.
NeoMedias patented qode suite is an easy-to-use set of applications, including qode reader and qode window, which provide One Click to Content  connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.
Qode reader works with camera phones, enabling users to photograph two-dimensional smart codes to access the Mobile Internet site to which the code is linked. Qode window enables users to reach the same destination by entering a key word, slogan or product name. 
Initially, smart codes linked to qode will appear on 5 million bottles of ONE water, which is stocked by more than 4,000 retail outlets in the UK, including Tesco, Morrisons, Waitrose and Co-op supermarkets, Total petrol stations, and virtually all UK colleges and universities.
ONE water says that qode will unlock the potential of the Mobile Internet allowing its consumers real-time access to important information about the brand and its humanitarian work in Africa, together with competitions, special offers, and even over-the-air donations.
ONE water gives 100% of its profits to
Playpumps, the charity which brings fresh drinking water to places
where it is most needed in Africa. Playpumps work on a simple concept: as children spin on a
merry-go-round, water is pumped from below the ground, and is then
stored in a tank just a few feet away, making a safe, plentiful supply
of water available in the community. To date, nearly 700 PlayPump
systems have been installed in southern Africa, providing safe water to
a million people living in rural and peri-urban communities. In the
future, thousands more PlayPumps will be installed throughout
Sub-Saharan Africa, bringing the many benefits of ready access to clean
drinking water to millions.
qode will play a leading role in our marketing approach, because it gives us unprecedented flexibility, combined with the immediacy of working in real time to deliver promotions and establish relationships with our consumers says ONE Water Founder and CEO of Global Ethics, Duncan Goose. For Neomedia, COO Martin Copus adds:
We are delighted to be working with ONE. It is a brand with a reputation for leadership and innovation. It is our hope that qode will help drive sales of the product, as well as charitable donations.

NeoMedia Pilots Smartcode Technology. Read.