MASTERCLASSING

Eurovision Village is transforming into a 3D virtual world

Gabby Fernie

Digital agency Dept is collaborating with Rotterdam Festivals and entertainment agency Tribe Company to create a 3D Virtual Eurovision Village. 

This virtual experience will be the first of its kind for the Eurovision Song Contest. It hopes to bring tens of thousands of visitors together, who would normally have travelled to Rotterdam for the famous competition but can now do so from the comfort of their own sofas. 

The 3D festival map is designed for an international audience to meet each other, enjoy performances, dance together and get make-up tips to complete their best Eurovision look. The festival’s electric atmosphere will transfer through as partygoers can virtually cruise Rotterdam, wander through iconic places, and feel the vibe of the city.

The programme of events includes crowd-pullers such as Johnny Logan, Afrojack, and the Junior Song Festival.

“We are extremely proud of the very first online Eurovision Village and the versatile programme. Everyone is welcome, and we are open 24/7, free of charge," said Director of Rotterdam Festivals, Renske Satijn.

"I am happy that with the help of a next-level event experience it is also possible to give visitors a festival feeling through a mix of performances, tours and content that you won’t want to miss. It is a special project, and one that we were able to accomplish at a rapid pace together with the Dept and Tribe Company team.”

The Virtual 2021 Eurovision Village will be open from 15 to 23 May and can be accessed from www.eurovisionvillage.com.