Premier League football club Everton has invested in mobile technology to enhance interaction with its fans. Everton has partnered with Mobile Media Production and ikan-media to launch a range of mobile services, including competitions, quizzes, text comments, and Man of the Match voting. Oxygen8 Communications is providing the infrastructure supporting the real-time messaging platform SHOUTLIVE.NET.
Everton is the first football club to use the SHOUTLIVE.NET platform, which enables companies to create and run SMS and Premium SMS services quickly and easily, at low cost. EvertonMobile helped to develop the new mobile system in conjunction with Oxygen8, Mobile Media Production and ikan-media.
Everton Football Club have some of the most loyal supporters in the world, says Mark Rowan, Head of Media and Communications at the club. We wanted to be able to utilise the latest mobile technology in order to enhance interaction with our fans and provide them with some innovative, compelling mobile content that makes them feel more closely connected to the club. The SHOUTLIVE.NET mobile platform is an extremely low-cost route to market that enables us to launch SMS promotions and services quickly and easily. 
