Orange and T-Mobile have launched a £4m advertising campaign – their first joint activity –  to promote the fact customers of both brands can now use their phones in more places than ever before, as they can access both brands’ mobile networks, as a result of the two brands coming together to form Everything Everywhere. 

Designed by Fallon and Saatchi & Saatchi, the campaign will run outdoor (on billboards, bus headliners, taxis and the London Underground), online and in the press for three weeks from today, three weeks and sits alongside a comprehensive customer base communications programme to educate customers of both brands of the benefit of access to both brands’ networks.

“This joint, above-the-line campaign is a UK first – and shows the unique and unrivalled opportunity Everything Everywhere has to deliver bigger and better ground-breaking customer benefits and campaigns, having brought together two of the UK’s biggest and best-loved brands,” says Everything Everywhere brand director, Spencer McHugh. “Our two brands already have really clear and distinct personalities and tones of voice, so we decided to build on that when considering our ‘big idea’. We believe our latest campaign achieves this, showing the Orange and T-Mobile brands conversing in a fun, engaging way about how customers will benefit by being part of the UK’s biggest communications company.”