Orange UK and T-Mobile UK have announced the name of their joint venture company, which is called Everything Everywhere, and has a customer base of 30 million people.

Both the Orange and T-Mobile brands will continue to exist, however, so the original plan to run the separate brands for 18 months after the merger, before deciding on the future strategy after that point, seems to have been dropped, though we are awaiting confrmation of this from the Orange press office. 

“We are on the verge of a communications revolution, says Tom Alexander, chief executive of the new company. “Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want…We will be leading this revolution, giving customers instant access to everything, everywhere.”

The new company employs 16,500 employees, and has over 700 Orange and T-Mobile stores on the British high street. Curiously, however, there does not seem to be an internet domain that we can find registered for the new company. www.everythingeverywhere.com has a single page saying Welcome to nginx; the .co.uk version is also a holding page for something, thought its not clear what. www.everythingeverywhere.biz has been registered as a domain for someone, while http://everything-everywhere.com is a blog written by someone called Gary Arndt, who is travelling round the world. Hes currently in Bibao, Spain, in case youre interested.