Evian has launched an for iOS, Android and Facebook app to tie into its baby&me online video campaign, which has attracted over 100m views.
The baby&me app, developed by BETC Digital and B-Reel, enables users to scan their faces in order to see a baby-fied version of themselves. Once theyve created their baby alter ego, users are encouraged to share it via social media – which will presumably be the lynchpin of the apps success. 
Taking a video advertising campaign and adapting it indirectly into an app isnt an approach we see very often, but its one that works well for brands like Evian, who would struggle to offer a practically useful branded app, this is a great approach.
