Evri Adds Video to Mobile Apps

Video search engine blinkx has announced a partnership with real-time content discovery engine Evri, which will see Evri’s multimedia apps for iPhone and Android including EvriThing Tech, EvriThing Gossip and EvriThing Baseball, enhanced by video from blinkx’s Mobile Video Index, which contains millions of videos from an extensive network of top-tier content providers.

As the universe of digital content available to consumers continues to expand exponentially, the need for intelligent technology that helps us to search, filter and present this content in a meaningful way becomes ever more important. Evri says it solves this challenge by applying its semantic capabilities to analyze thousands of web sources, categorize them and then deliver the most compelling, relevant content to consumers through a suite of topic-based apps. The EvriThing apps, which include gossip, sports and music-oriented options, deliver an engaging multimedia experience, including articles, blog posts, photos and videos from blinkx, to mobile devices.

“Video streaming is the fastest-growing mobile activity, and there’s a tremendous consumer demand for rich media apps,” says blinkx founder and CEO, Suranga Chandratillake. “Evri’s unique technology enables them to deliver a highly compelling multimedia experience to mobile audiences, and we’re delighted to be powering the video component of their new suite of apps.”

blinkx has built a solid reputation based on its ability to find rich media on the web. The company has made more than 720 partners and indexed over 35m hours of video and audio content to date.