ExoClick Launches App for Campaign Data Management
- Friday, October 31st, 2014
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Ad network ExoClick has launched an Android app designed to enable advertisers and publishers to access data analysis tools for campaigns on the go.
The ExoClick Admin Panel app integrates the big data tools recently introduced to its Version 3 Admin Panel for desktops, and enables users to check account balances, campaign spending and sophisticated data analysis tools for both campaigns and publisher channels.
The advertisers dashboard page allows clients to see how their campaigns are evolving from day to day, producing graphs that incorporate time period, budget, clicks, impressions, CTR and more. The campaign page gives users access to conversion data covering several key variables including time, countries, devices, browsers and languages.
The stats page enables publishers to see traffic performance for their web and mobile channels and ad spots, filtered by time, location, OS, carrier and more, while the publisher dashboard reveals details of revenue earned, as well as projecting earnings forecasts.
“We have invested tech resources into the development of this application to work in unison with our Version 3 Admin panel update,” said Benjamin Fonzé, CEO and founder of ExoClick. “Now our clients can access their accounts from wherever they are, 24/7 from their Android devices, enabling them to react quickly to incoming data and analyse that data by various segments to increase their ROI. Our in-house development team is currently working on an iOS version of the app.”