Mobile agency Incentivated has appointed Robert Thurner as Commercial Director, with a brief to drive the companys UK and international expansion programme. Thurner joins Incentivated from Clear Channel Outdoor, the global media company, where he was Group Marketing Director for operations across Europe, Asia Pacific and Africa. He will be responsible for building Incentivateds profile with advertisers and agencies, assembling a sales and marketing team to grow its UK client base and driving international expansion.
The mobile marketing revolution is well underway says Thurner. Consumers are ready and willing to use their mobile phones to communicate, access information and services, and make purchases. The rewards for progressive advertisers and agencies are unprecedented. Whether used as a solus medium or as part of a multi-media campaign, the mobile channel enables customer acquisition, instant direct response, CRM and low cost transactions. I am excited about joining Incentivated, a dynamic company with excellent growth potential, which is leading this burgeoning media sector.
Founded in 2001, Incentivated delivers bespoke mobile marketing campaigns, as well as mobile customer service and mobile commerce solutions for UK and overseas clients, including Carphone Warehouse, Ford Premier Automobile Group, the Greater London Authority, Hilton Group, Transport for London and Scottish Power.
Jonathan Bass, Incentivated MD Interview. Read