Expedia Inserts Travel Guides into Metros Mobile Editions
- Tuesday, July 16th, 2013
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Expedia has launched Through a Different Lens, an integrated campaign running across Metros print and digital editions.
The campaign consists of a series of interactive city guides, created by Delete, for eight destinations including Paris, Barcelona and Los Angeles, delivered through a rich in-app experience. 
Expedia ran a similar iPad-only campaign earlier in the year, which it has now expanded to the papers tablet and mobile editions, on Android and iOS. In print, meanwhile, the campaign is pushed through double-page spreads.
