Expresso Picks eServGlobal Subscriber Stimulation Service
- Wednesday, February 29th, 2012
- Share this article:
African telco Expresso has selected eServGlobal to deliver its Subscriber Stimulation Service – which sounds faintly rude, but actually is a service which enables operators to deliver reward incentives to their subscriber base. The Subscriber Stimulation Service also measures campaign results through weekly reports.
“We are continuously pushing boundaries to find new ways to deliver the best possible experience to satisfy and retain our customer base,” says Saiful Alam, chief commercial officer, Expresso Telecom. “We were very impressed with the solution offered to us by eServGlobal and with the potential of ARPU increase that it demonstrated at other operators.” 
