The extreme sports and leisure activity partnership of Xscape and SNO!zone have enlisted mobile agency Incentivated to look after their mobile and email marketing needs.
Xscape and SNO!zone have signed up to Incentivateds iris dual-media (mobile and email marketing) software package, enabling them to combine the benefits of the two main digital media in a single online solution.
Initially they plan to allow customers to use their mobile phones to enter prize draws and to sign up to receive promotional information about the extreme sports and leisure activity facilities in Glasgow, Leeds and Milton Keynes. By adding a shortcode mobile phone number to traditional marketing material, they hope to increase response rates, track advertising effectiveness and collect consumer data for future marketing campaigns.
Later this month, the two companies will also launch an email newsletter, designed to keep customers up to date with new extreme facilities, temporary exhibits and other events at all three sites, as well as special offers.
Mobile and email marketing will be used in parallel to reinforce each other; the bulk of the information provided first by email, with reminder and late availability text messages sent to reinforce the campaign.
Text messaging and email marketing together are a very powerful combination for customer acquisition and customer relationship management says Sarah Porteus, Marketing Manager of Xscape Castleford, based in Leeds. We expect Incentivated and iris to help us increase our revenues in quiet times, as well as encourage repeat visits, in addition to simply keeping in touch. The digital media are perfect for a young audience including families, and highly cost effective as well.
For Incentivated, managing director Jonathan Bass remarks:
There is only one choice when it comes to reaching snowboarders, rock-climbers and indoor sky-diving fans and thats the digital media. We are delighted to be working with two such unique businesses and eagerly await the first newsletter so we can join in the fun.
Separately, Incentivated is offering businesses in the leisure industry a 2-month free trial of iris. The offer is open to leisure centers, gyms, sports facilities, spas and beauty salons across the UK. The offer includes a 2-month free licence, free phone support and free phone training.
Anyone interested in the offer should email Incentivated