Facebook Adds OS Version and Wi-fi Targeting to App Installs Ads
- Thursday, March 28th, 2013
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Facebook has updated ts News Feed app install ads so advertisers can target specific versions of Android or iOS to ensure optimum compatibility when getting users to download a new app.
Advertisers can now also target only those people who are using Facebook on wi-fi, which Facebook says may indicate the person has more time to perform the install or could benefit those apps that require significant data use. 
O2 launched its Tracks app with a three-day mobile Facebook campaign last month and reached number 6 in the App Store and 9m people using install ads.
