Facebook Adds OS Version and Wi-fi Targeting to App Installs Ads

Facebook has updated ts News Feed app install ads so advertisers can target specific versions of Android or iOS to ensure optimum compatibility when getting users to download a new app.

Advertisers can now also target only those people who are using Facebook on wi-fi, which Facebook says may indicate the person has more time to perform the install or could benefit those apps that require significant data use.

O2 launched its Tracks app with a three-day mobile Facebook campaign last month and reached number 6 in the App Store and 9m people using install ads.