Facebook is bringing more monetisation options to publishers and game developers, meaning people playing games on Facebook can expect to see a lot more in-game ads.

The social network is going to begin rolling out access to rewarded video for all developers and publishers that don’t already have the option in their monetisation manager dashboard within the Audience Network.

On top of that, Facebook is extending playable ads – which it debuted on the news feed in August 2018 – to the Audience Network in both rewarded video and interstitial formats.

There’s also three new playable ads metrics arriving in Ads Manager – in the form of Instant Experiences click to open, Instant Experiences click to start, and Instant Experiences outbound clicks – and a simplification of playable ad creation via the introduction zip file and vertical video support.

To support its decision to expand advertising within games, Facebook delivered some stats to show how successful its monetisation options have been so far.

According to Facebook’s research, 57 per cent of mobile developers believe in-app ads can improve player retention without detracting from the game experience, while over 55 per cent of developers now use a combination of in-app ads and in-app purchases.

79 per cent of developers using ads alongside in-app purchases said rewarded video is their most effective format, and 53 per cent believe rewarded video drives in-app purchases. On the other hand, 33 per cent of publishers using a mix of in-app ads and in-app purchases said playable ads are already their most successful format.

Facebook has been putting a lot of effort into gaming over the last few months. In March, the company introduced a dedicated gaming tab within its main app.