Facebook hopes to grow 360 video through Blend Media partnership

Tyrone Stewart

Facebook 360 VR appFacebook is looking to grow the amount of 360° video and VR content published on its social network through a partnership with 360° video and VR network Blend Media.

The pairing means 360° video and VR creators within Blend Media’s network will have opportunities to work directly with Facebook’s 360° team. These opportunities will include training and creator events, access to test 360° technology and early use of Facebook 360° products.

“We’re excited to be working with the Facebook team on this partnership, which I believe demonstrates a joint commitment to nurturing a global community of premium 360° content creators,” said Damian Collier, founder and CEO of Blend Media.

The first event that Facebook and Blend Media will work together on will the 12th Annual Conference of the International VR Photography Association (IVRPA), where they will jointly sponsor, in Vienna, Austria next month. In addition, the pair will be hosting a 360° creator meet-up in London in June.