The social network is hoping to create more visual consistency between ads and eliminate redundancies. Questions and Offers are two of the products being cut, for example, because it's possible – and simpler – to achieve each effect in a standard post.
“Over the past year, we have been gathering feedback from marketers about our ads products. One point we heard loud and clear is that we need to simplify our product offering,” said Facebook product manager Fidji Simo. “As the services we provide to marketers have grown, so have our new products; while each product may be good on its own, we realized that many of them accomplish the same goals.”
Facebook also says it is attempting to bring ads closer in line with sponsored stories, its native ad format, by adding social context to Page ads.
The changes will begin rolling out in July.