Facebook Introduces Advertiser Outcome Score on Audience Network
- Wednesday, October 7th, 2015
- Share this article:

Facebook has introduced Advertiser Outcome Score (AOS), a measurement system for its Audience Network.
AOS evaluates ad placements offered by third-party publishers based on their result to help publishers “optimise their ads business, improving performance and helping maximise ad revenue,” according to a blog post by Facebooks Huifang Yin.
Scores start at 1, and 8 is considered a strong score, but theres no upper limit “because as publishers optimise their placements, there is no cap on how well an individual placement can perform,” Yin explains.
Facebook also published a full guide to how AOS works, including tips on improving your score, which you can read here.