Facebook Introduces Advertiser Outcome Score on Audience Network

An example Audience Network ad format
An example Audience Network ad format

Facebook has introduced Advertiser Outcome Score (AOS), a measurement system for its Audience Network.

AOS evaluates ad placements offered by third-party publishers based on their result to help publishers “optimise their ads business, improving performance and helping maximise ad revenue,” according to a blog post by Facebooks Huifang Yin.

Scores start at 1, and 8 is considered a strong score, but theres no upper limit “because as publishers optimise their placements, there is no cap on how well an individual placement can perform,” Yin explains.

Facebook also published a full guide to how AOS works, including tips on improving your score, which you can read here.