Facebook Launches Lego Stickers

Lego Facebook StickersLego has launched a branded pack of Facebook stickers. Featuring the brands popular minifig characters, the animated virtual stickers can be included in messages.

These arent the first branded stickers available on Facebook, but theyve previously been limited to films (most recently Free Birds and Disneys Frozen) and mobile games (Cut the Rope and Candy Crush), potentially signalling a new direction for the business.

Facebook isnt currently charging for any of its stickers – unlike LINE, which makes around a quarter of its revenues from its own virtual sticker offering. Its not currently clear whether theres any cost involved for the brands involved, or if Facebook just doesnt intend to monetise this feature.