[img_assist|nid=25389|title=|desc=|link=popup|align=left|width=70|height=150]Facebook is reportedly working on video ads which will be introduced to its users newsfeeds from July.
According to the Financial Times, the video ads will play automatically, but will be silent, with the user having the option to turn the sound on and restart the ad.
Initially, the ads will be trialled by the brands on Facebooks client council, which include Coca Cola, Walmart, and Ford.
Once trials are complete, Facebook is expected to charge between $20-25 per thousand video views – a number that includes passive views from users who didnt opt to activate sound on an ad – with each ad being limited to a maximum of 15 seconds. 
Its the latest attempt by the social network to boost ad revenues, and monetise its 1bn-plus userbase. Given that, according to the FTs sources, video ads could generate as much as $1.5m per day – around $135m per quarter, compared to a total $1.5bn for Q1, 2013.
Theres currently no word on whether this would include Facebooks mobile site or app, but it would be a fairly major shake up for the social network.
