Masterclassing

Facebook Lite Passes 100m Users

Alex Spencer

fblite_hero.jpgFacebook Lite, the streamlined Android app designed for emerging markets, has passed the 100m user mark.

The app first launched in India and The Philippines last June, meaning it has taken six months to pass this milestone. That's quicker than Facebook itself, which hit 100m users four years after launch, in August 2008 – though it is of course worth noting that Lite has the benefit of the ready-built Facebook brand behind it.

The app is now available in 150 countries, with support for more than 50 languages. The latest addition is support for video playback, with Facebook attempting to counteract the issues of watching video on the slow connections that Lite is specifically built for by loading in the background and notifying the user when it's ready to watch.