PROGRAMMATIC LUNCH NYC

Facebook trialling Messenger feature that copies Snapchat’s ‘streaks’

Tyrone Stewart

Facebook MessengerFacebook is preparing to take yet another leaf out of Snapchat’s book and has begun testing a feature that is very similar to the image messaging app’s popular ‘Snapstreaks’.

The feature, which has popped up for a small group of people, lets users on Messenger know how many days in a row they have been messaging someone – in the same way that Snapchat lets friends know how many days in a row they have sent a Snap to each other. Facebook’s version even prompts users to ‘keep your streak going’.

Facebook’s Messenger streaks are “to see at-a-glance fun facts about the people you message with,” a Facebook spokesperson told Mashable. “For example, a lightning bolt may appear next to the name of a person you've messaged with for at least three days in a row, and a counter will indicate how many consecutive days you've been chatting. We're interested to see if people enjoy this insight, but we don't have any additional information to share at this time.”

Despite the statement from Facebook, it is clear the feature is another straight rip-off of a Snapchat feature – and another one boasting the same name. Users even have to message for at least three days in a row before the counter is triggered, exactly like Snapchat. The only difference is that Facebook has opted for the lightning bolt emoji as opposed to the flame emoji.