Facebook has put measures in place to help ensure that fake accounts can’t be used to manage pages with large followings.

Now, anybody who manages a page with a large US audience will be required to complete a two-factor authentication and confirm their primary country location.

Page managers who require authorisation will receive a notification at the top of their news feed to begin the authentication process. People aren’t able to post until they have completed the process. Facebook says it will begin enforcing this ‘shortly’.

“Our goal is to prevent organisations and individuals from creating accounts that mislead people about who they are or what theyre doing,” said Facebook. “These updates are part of our continued efforts to increase authenticity and transparency of Pages on our platform.”

On top of the two-factor authentication, Facebook is adding more information to the ‘Info and Ads’ section of pages.

Facebook will start showing users when a page has merged with another page under ‘Page History’ and will also add a section called ‘People Who Manage This Page’, which will display the primary country locations pages are managed from and also initially appear on pages with a large US audience.

Furthermore, Instagram will be introducing similar features, showing users more information about accounts with large audiences.