Facebook is reportedly offering major record labels and music publishers hundreds of millions of dollars to ensure that its users can post videos including songs without breaching copyright laws.
Facebook has been in talks with the music industry for months in search of a solution, according to Bloomberg. Facebook had initially promised that it was building a system to identify music that infringes copyrights – this would take up to two years to complete, however, which is too long.
The social network is said to be keen to make a deal so that it no longer has to take down the videos of its users for copyright infringements.
Adding to Facebook’s urgency to get a deal sorted is the roll out of its Watch video service, which it has rolled out across the US with intentions to introduce it to the rest of the world in the future.
Watch, available on mobile, desktop and TV, offers users a range of original content from the likes of BuzzFeed, ATTN, Vox, Disney’s ABC, A&E Networks, as well as live sport from Major League Baseball (MLB).
On the feature, Facebook offers a carousel of featured programs, as well as sections like ‘new this week’, ‘what friends are watching’, ‘suggested for you’, and more. For the time being at least, there isn’t a great deal of great content floating about, but it’s still early days.