Facebook Passes 2m Advertisers, Launches Ads Manager App

FB AdsFacebook has launched an Ads Manager app for SMEs advertising on its social network.

Facebook launched an Ads Manager mobile site last summer, which it says is used by more than 800,000 advertisers per month. ?

The app can be used to create ads, monitor their performance, and edit existing creative, budgets and schedules. Ads Manager is initially launching on iOS, with an Android version in the works and promised later this year.

The launch was accompanied by the announcement that there are over 2m businesses advertising on Facebook. This figure passed the 1m mark around 18 months ago, and 1.5m around six months ago.