MASTERCLASSING

Facebook ‘Seeking Editors’ for Paper News App

Kirsty Styles

FacebookFacebook is reportedly hiring news content curators for its new standalone Paper app.

According to Re/code, which reported that the app will go live 'in the coming weeks', editors will look after around ten different verticals, picking the best news stories, posts and Instagram updates already gaining traction on Facebook's News Feed. The editorial oversight of this Flipboard-style news aggregation app is a significant departure from the use of algorithms to highlight good content.

Facebook has already unveiled plans to alter the way it ranks publisher content on Facebook, to favour 'high-quality' posts, something identified as causing strain to its existing media relationships.

It is not clear whether recent Facebook acquisition Branch, a social news product, is being incorporated into the Paper app platform. The Branch team said they would form a new Conversations team at Facebook in New York.

Facebook declined to comment.

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