Facebooks bot Discovery tool goes live in the US

Today sees the US launch of Facebook’s bot Discovery tool, announced at F8 back in April. It allows users to find bots and businesses on Messenger. Tap on the ‘Discover’ icon on the lower right hand corner of the Messenger Home screen and you can browse by category, recently-used businesses and featured experiences.

Categories organises bots and businesses by topic. Recently-used shows the bots and businesses you recently interacted with. And Featured displays a random selection of bots that the user might want to explore.

Facebook said its goal with Discover is to ensure that experiences in Messenger are compelling, high quality and easy to find. It will also be hoping that Discover helps retain developers interest in creating bots for the Messenger platform.

Don’t forget to enter the Effective Mobile Marketing Awards. The Early Bird deadline for submissions is 22 July. More details here.